Values
Customers are the most important stakeholders Lead, follow, or get out of the way Sell yourself as though you were buying Excellence is the only satisfactory outcome Improvement is a journey—not a destination Admit errors, learn from mistakes, and teach lessons learned Encourage liberally, discourage conservatively Praise publicly; criticize privately Celebrate success Associate with professionals who challenge your intellect and impart wisdom Coach, mentor and inspire the next generation Knowledge has a half-life; keep learning Model desirable behaviors; conduct business like your children were watching |